Learning Spiral

What is Traditional marketing ?  Traditional marketing are the conventional modes of marketing that have been used since the beginning of marketing and advertisements. This includes: Television, Newspaper, Radio, Flyers and billboards by the roads and highways, Ads in related weekly magazines. What is Digital Marketing ?  Digital or online marketing includes use of digital channels and […]

Social media marketing is a form of online marketing that involves creating and sharing content on social media networks in order to attain marketing goals. Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertising. The three primary social media channels[…]

WHAT IS A CONTENT CALENDAR A content calendar is a shareable resource that teams can use to plan all content activity. This allows you to visualize and imagine how your content would be distributed over the year. We prefer a calendar-based format, as opposed to just creating a long list of content to be published. The purpose[…]

Presently, the internet has become the primary source for people to search for any information. Also, it must be noted that the most dominant & active group that makes the maximum use of the internet is the student community. They not only use it to find more information about topics, subjects, syllabus, assignments, project etc. but also[…]

A strong digital marketing strategy is made up of many different important components. First and foremost is content. The  content created for social media under digital marketing is arguably the most important part of your digital marketing efforts. Content not only helps you build trust and connect with your target audience, but also acts as a fuel[…]

Presently, Brands and Businesses need to be more focused upon their digital marketing strategies. This is the only way to generate substantial gains in growth and profit. If you do not do this then the  chances are, you might never be able to generate enough attention to rank higher on the search engine results pages of Google. While you[…]

What is social media engagement? Social media engagement refers to the public shares, likes and comments on social media pages within various social media channels. Engagement has historically been a common metric for evaluating social media performance but it doesn’t necessarily translate to sales. With over 1.5 billion monthly users, a Facebook presence has become a necessity[…]

What is SEO ?  Search Engine Optimisation (SEO) is the practice of increasing the number and quality of visitors to a website by improving rankings in the Google search engine results. Research shows that websites on the first page of Google receive almost 95% of clicks, and studies show the results that appear higher up on the[…]

Digital marketing encompasses aspects such as content marketing, social media marketing, the interaction of users with technology and so on. If you think digital marketing has nothing to offer your small business, think again.  There is a broad scope of digital marketing as promoting and branding business through digital media is the fastest and reliable mode of marketing[…]